Donald Russell -Steak out at Sofitel

If you’ve read anything about food in the last 12 months you’ll be aware that steak and burgers are very trendy, even trendier than cupcakes or moral outrage.

New establishments serving beef are compelled to make loud noises about charcoal grills, dry-aging and the exact composition of the cud Daisy was chewing before she was hauled off, naively mooing with joie de vivre, to the abattoir for highly-mechanised slaughter. Fail to mention these steak fundamentals in a press release for the opening of a restaurant and risk vilification in the blogosphere, or worse, total disinterest.

But what do carnivores do when they tire of restaurant mark-ups and other people taking photos of their sirloins? What does Joe Bloggs do when he wants a juicy, restaurant-quality steak but at home, where he can comfortably listen to dubious pop music, watch vacuous dross on the box or eat in his jim-jams?

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