Business Wire

Channel IQ , the leading provider of online pricing intelligence and channel management solutions, today announced that Weber-Stephen Products LLC , the leading manufacturer of barbecue grills; smokers; accessories; and other outdoor room products, has chosen the Channel IQ platform to manage its extensive minimum advertised price (MAP) policy across its online sales channels. Weber selected Channel IQ for its ability to automate the labor-intensive price monitoring and communication processes consistently, accurately and instantly with channel partners while saving the manufacturer critical time and resources.

In addition, Weber believes, and it has been consistently demonstrated, that the successful sale of Weber Products involves a deep understanding of the features and benefits of the various Weber Products and a commitment to enhancing the consumer’s outdoor cooking experience. Weber supports their retail partner’s efforts to do so with training programs, on-line support and other activities to create a staff knowledgeable in the Weber line. The Weber MAP Program is designed to protect the premium value of Weber Products and protect investments made by Weber and its retail partners.

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