How the Chevy Volt Became a BMW

Has been plenty maligned for its revolutionary Chevrolet Volt over the last year, but fear not, GM -- help is on the way! From BMW . Let me explain. BMW as a brand started becoming an "in" car 30 years ago and has continued to make progress with only a couple of minor hiccups along the way. In terms of overall prestige and respect, very few -- if any -- car companies today command the admiration of BMW, and for good reason. The kidney-shaped-grill car company from Munich could have continued to ride this 30-year wave for years to come. Meanwhile, back in Detroit, a small team at GM decided in January 2006 to create a car that would best combine the benefits of an electric car with a car that also could take gasoline for traveling longer distances. This team was started by Bob


Return to top