Behind the Scenes: The Dallas Manufacturing Company

Nevertheless, the Dallas Manufacturing Company is widening the relationship between those disparate parties. It is a wholly owned subsidiary of Brinkmann, a manufacturer of outdoor cooking products, flashlights and spotlights, landscape lighting, and other aspects of outdoor living. In addition, the Dallas Manufacturing Company has serious designs on taking the relationship deeper into the pet realm for the long-range benefit of both companies.

“The pet business helps the company diversify its overall business model,” noted Rob Morgan, executive vice president of the Dallas Manufacturing Company. “It is a critically important business segment.

“The company sees the pet business as a terrific growth engine as we embark upon an all new branding strategy under Brinkmann Pet and launch the company into a wide variety of new pet supply categories and products,” he added.

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